
I’m Nina Santaniemi, a certified change coach focusing on the human side of AI change.
I coach the leaders, teams and AI ambassadors who carry AI change inside your organization. Everyone should have someone to grow with when AI changes their work.
The name “fiaskonina” comes from my gaming background. The best teams feel safe to try, fail, and succeed together.
Make shift happen
A curious mind is open, flexible, and always learning. I help leaders and teams get into this mindset so they can develop themselves, their work, and the whole organization.
AI Ambassador Program
- I coach 10-15 internal AI ambassadors who act as change agents
- They coach people and strengthen the change you want across the organization
From €14,700
Team Change Coaching
- A 3-month coaching program
- The goal: a team that plays together, gets results, and thrives
- The team works on real challenges and opportunities from its daily work
From €7,400
Leaders’ Change Coaching
- 1:1 or group coaching
- For leaders who want to lead the shift wisely and with impact
- We build the kind leadership your organization needs to move forward
From €6,000
Team’s Change Sprint
- A half-day workshop for teams
- For a team that wants to move fast on a specific change goal
- I coach the team find insights and decide on next steps
€3,500
Or read more about my coaching services here.
Why coaching works?
A short answer: coaching makes people active and has a ripple effect. A coach doesn’t advice but asks.
People already have a lot of resources – strengths, experiences, skills – they can build on. When we tap into that and invest in their potential, people become more confident, solution-oriented, and prone to act independently.
An example of the ripple effect: when even one teammate starts to think and behave differently, the rest of the team will notice, learn, and model what they see. A leader can make a difference on the systemic level, which scales the effect.

What my clients say?
My clients are versatile: listed companies, public organizations, and federations — everything from food to tech. Because the human questions are often the same.
“Working with Nina has been excellent from the very first meeting. She brings warmth, curiosity, and helps us clarify and connect our strategic goals. Nina’s workshop received exceptionally positive feedback from our team. Her experience has been a valuable addition to our strategic work.”
Employer Branding Lead,
Siili Solutions
Working with Nina was inspiring and made me think. Her warm, present, appropriately challenging style helped me see things from new angles and act on insights. The process clarified my thinking and gave concrete tools to move my goals forward. Warmly recommended for anyone wanting to grow professionally and gain new perspective.”
Director, Finnish Food and Drink Industries’ Federation
“Nina is an encouraging and empathetic coach, but also challenges the client to develop. She’s an inspiring coach and genuinely interested in her client. The coaching helped me create clear goals, metrics, and actions for developing my leadership communications. I grasp the value of social media in my work.”
Cultural Director, City of Espoo
Ready to make shift happen?
You’ve invested in strategies, tech, tools, and training. What about your people? The shift happens when you invest in the curious humans.
