
The organizations that win with AI invest in the human side of AI change.
I’m Nina Santaniemi, a certified team & leadership coach. I coach your people to max their capabilities and make the shift happen.
The name fiaskonina comes from my gaming background. The best teams feel safe to try, fail, and succeed together. The curious human is your most valuable player.
Make shift happen
What’s the human way of leading the change? Giving people what they need to make the shift happen. Lead the purpose, focus, ways of working, well-being, and you’ll get results.
Team’s AI Shift
- A three-month coaching process
- Builds the clarity, confidence, and practices your team needs to work well with AI
- We work with real business cases
Starting from € 9,000
Leader’s AI Shift
- 1:1 coaching or group coaching
- Builds leaders’ ability to lead through AI change
- We build the leadership your organization needs to move forward
Starting from € 6,000
Team’s AI Sprint
- A half-day working session
- For a team that needs to move quickly with AI
- The team leaves with concrete next steps
€ 3,500
Why coaching works?
A short answer: coaching makes people active and has a ripple effect. A coach doesn’t advice but asks.
People already have a lot of resources – strengths, experiences, skills – they can build on. When we tap into that and invest in their potential, people become more confident, solution-oriented, and prone to act independently.
An example of the ripple effect: when even one teammate starts to think and behave differently, the rest of the team will notice, learn, and model what they see. A leader can make a difference on the systemic level, which scales the effect.

What my clients say?
My clients are versatile: listed companies, public organizations, and federations — everything from food to tech. Because the human questions are often the same.
“Working with Nina has been excellent from the very first meeting. She brings warmth, curiosity, and helps us clarify and connect our strategic goals. Nina’s workshop received exceptionally positive feedback from our team. Her experience has been a valuable addition to our strategic work.”
Employer Branding Lead,
Siili Solutions
Working with Nina was inspiring and made me think. Her warm, present, appropriately challenging style helped me see things from new angles and act on insights. The process clarified my thinking and gave concrete tools to move my goals forward. Warmly recommended for anyone wanting to grow professionally and gain new perspective.”
Director, Finnish Food and Drink Industries’ Federation
“Nina is an encouraging and empathetic coach, but also challenges the client to develop. She’s an inspiring coach and genuinely interested in her client. The coaching helped me create clear goals, metrics, and actions for developing my leadership communications. I grasp the value of social media in my work.”
Cultural Director, City of Espoo
Ready to make shift happen?
You’ve invested in strategies, tech, tools, and training. What about your people? The shift happens when you invest in the curious humans.
