Behind fiasko

Change is messy work, and a good fiasco should never go to waste. Fiaskonina’s mission is to help make change human, with room to experiment, mess up and succeed.

I’m Nina Santaniemi, an AI Change Coach and a certified coach with a Master’s degree in Communications and over 15 years of experience in communications, workplace development, and marketing.

I call myself a curious realist when it comes to AI. Critical, even.

Teaching people to adopt new technology is not new to me. I’ve coached hundreds of leaders and experts through new technology, when helping them build their professional voice on social media. And personally, I’ve always been an early adopter.

Nina Santaniemi profile picture.
Nina Santaniemi profile picture.
Nina Santaniemi profile picture.

But recently, the tech has not just developed but accelerated.

When AI started reshaping every industry, I watched people inside big organizations learn on the job. They had resources and colleagues to figure it out, while I was on my own.

But I also saw that even with all those resources, people were still struggling. The human side of AI change wasn’t being addressed. “What could AI make possible? What kind of power I could be for people who need support”, I asked myself.

And finally, AI clicked for me on a personal level, and I founded fiaskonina for the human side of AI change. Through coaching, I help people grow warmhearted and goal-oriented change agents.

Read more about my change coaching services here.

Meet the team
Nina Santaniemi profile picture.

Nina Santaniemi

AI Change Coach | Founder & CEO

Nina Santaniemi is an AI Change Coach and the founder of the coaching company fiaskonina, based in Espoo, Finland. She coaches leaders and teams to succeed with AI. Nina is a certified organizational coach and holds a Master’s degree in Communications (MA). She has 15 years of experience in communications, workplace development, and coaching. Nina founded fiaskonina in 2026.

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Jaakko Santaniemi

Strategic Advisor | Board member

Jaakko is a former mathematics and physics teacher turned into a tech entrepreneur in search engine optimization (SEO) and AI optimization (GEO). He holds a Master’s in Math and connects learning with technology. As a board member, he serves as a strategic sparring partner for me.

Jaakko Santaniemi profile picture.
Background

My education

2026
Right Use of Power Basics Training Right Use of Power Institute
2021
Team & Group Coaching Diploma Business Coaching Institute
2021
Certified Business Coach Business Coaching Institute
2005
MA, Communications University of Jyväskylä
Nina is a certified Business Coach and a member of International Coaching Federation

What is fiaskonina?

Fiaskonina is a coaching company founded by Nina Santaniemi in 2026, based in Espoo, Finland. It coaches the leaders, teams, and AI ambassadors who carry AI change inside your organization. The curious human is your most valuable player in the AI era.

Read more about my AI change coaching services.